Strengthening Its Presence Across the Middle East and North Africa
STARZPLAY and ElAraby Group Announce Strategic Partnership to Expand Premium Streaming Across MENA
- STARZPLAY to be integrated into the new OORO TV operating system
- A single subscription offering world-class live sports alongside a rich library of premium entertainment
- OORO is the world’s first Arabic-language TV operating system
Dubai, United Arab Emirates – 14 July 2026: STARZPLAY, one of the leading media and technology platforms across the Middle East, North Africa, and Pakistan today announced a strategic partnership with ElAraby Group for Trade and Industry to expand access to premium sports and entertainment through the OORO smart TV operating system, further strengthening its presence across the region.
As part of the agreement, STARZPLAY will be integrated into OORO, the world’s first Arabic-language TV operating system, and will be available on the new Tornado, Kajito and Sharp smart TVs .
STARZPLAY brings together premium live sports and an extensive entertainment library within a single subscription, giving subscribers seamless access to major international sporting events alongside blockbuster movies, exclusive series and premium entertainment content through the OORO platform.
The partnership reflects STARZPLAY’s ongoing strategy to expand its distribution ecosystem through leading technology partners, making premium entertainment more accessible and delivering a seamless viewing experience across connected devices. It also reinforces the platform’s commitment to meeting the evolving viewing habits of audiences across the Middle East and North Africa while continuing to strengthen its digital footprint throughout the region.
Commenting on the partnership, Danny Bates, COO and Co-Founder of STARZPLAY, said: “We are delighted to partner with ElAraby Group to make STARZPLAY accessible to even more audiences across the region through the innovative OORO platform. As connected TV adoption continues to grow, strategic partnerships such as this play an important role in bringing premium sports and entertainment closer to consumers. Together, we are delivering a seamless viewing experience while reinforcing our commitment to innovation, accessibility and customer choice. “Mohammed Negm Elden, CEO of OORO, part of ElAraby Group, said: “This partnership represents a significant milestone in the evolution of the OORO operating system. By integrating STARZPLAY’s premium sports and entertainment offering, we are enhancing the value of our smart TV ecosystem while providing customers with a richer, more connected entertainment experience across our regional markets. We look forward to working together to deliver greater value and convenience to consumers across the region.”
